Webb7 nov. 2024 · Le géant du tabac Philip Morris promet une révolution: un monde sans fumée. Ce slogan est au cœur d’une opération de communication pour vendre l’IQOS, un appareil qui chauffe du tabac. Mais son... WebbStoria. La Benson & Hedges fu fondata nel 1873 da Richard Benson e William Hedges come Benson & Hedges Ltd. Coi primi anni del Novecento la Benson & Hedges aprì degli stabilimenti negli Stati Uniti ed in Canada, e così si aprì il mercato statunitense di questo marchio.Nel 1928 la sede americana diventò indipendente, e nel 1958 fu comprata dalla …
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